Increasing Demand Of Ecommerce Platforms In 2021

Ecommerce is an ever-growing industry witnessing a significant rise every year. It has made more and more businesses transfer to online platforms in a short time. But what has evolved eCommerce? Technology is rapidly growing, and almost every day we wake up to some updates, innovation, and new launches.

While 2020 brought different challenges, it also influenced our lifestyle. From health crisis to social distancing and lockdown, all the aspects have made people shift to online platforms for buying and selling purposes. It is expected that the eCommerce industry will rise by almost $3 trillion in revenues.

It is important to follow the advanced trends to make the most out of online opportunities and gain success. In this article, we’ll be discussing the top eCommerce trends that are going to hit the ground in 2021.

Voice Commerce

Voice commerce is the future of the eCommerce industry. People are showing interest in voice assistants such as Google Assistant, Siri, and Google Home. The striking demand for voice eCommerce is based on convenience and accuracy. Global platforms like Amazon and Google, both are striving to provide regional language voice assistance for online shopping.

Therefore, online businesses need to optimize their website development to answer the frequently asked questions by consumers. Such content engages your potential customers and boosts the chances of conversion. For example, when a user opts for voice search, the browser will directly lead them to your page or website.

Omnichannel Shopping

It is a seamless shopping experience for customers across different devices and channels. With the huge demand for voice shopping and mobile phones, the number of omnichannel users is going to increase in the coming years. To know customers’ behavior, you can use analytic tools. This way, you can identify the product that is in demand, assess customers’ loyalty, profit, and loss.

Payment Options

You need to offer your customers multiple payment options. Many digital payment options include debit or credit cards, e-wallets such as GooglePay, Paytm, Phonepe, and Bitcoins. It is also predicted that more online businesses will adapt to cryptocurrency in the coming year.

Mobile Commerce

All the above-mentioned factors, from voice eCommerce to omnichannel shopping, connect to the use of smartphones. A majority of people have smartphones, and if your business is compatible to access the digital screens, it can grow rapidly. With budget and resources, you can opt for mobile application development for added features like push notifications, access to phone media, etc.

AI and AR

By 2022, online sellers will spend approximately $7.3 billion on AI, and a majority of online stores will be using AR for a remarkable customer experience. AI acts as a substitute for an online store associate by powering the process of assisting customers with guidance and buying approvals. Whereas, AI simply draws upon the customer’s purchase/search history and behavior to recommend products that they are planning to purchase.